crafted for living, crafted for life

SINCE 1946
Since 1946, The Nichols Group has led the Australian boating industry. Roy Nichols didn't just start a business — he made a promise. Unrelenting design. Uncompromising quality. That promise built Cruise Craft in 1960. By 1967, the first fibreglass model rolled out and changed everything. This year marks 80 years. The commitment hasn't moved an inch. Every model, a continuation. Eight decades on, the name still means exactly what it always has. A label of quality.

NEXT GENERATION OFFSHORE

E77OHT

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NEXT GENERATION OFFSHORE

E695HT

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BOATS DESIGNED WITH LIFE IN MIND

EXPLORE THE REST OF OUR RANGE

CENTRE CONSOLES

F360S
F360M

SOFT TOP MODELS

OUTSIDER 635ST
EXPLORER 635ST

HARD TOPS

OUTSIDER 635HT
EXPLORER 635HT

Cruise Craft continues to enjoy a long association with Yamaha’s class leading outboards.

Over the decades, both Cruise Craft and Yamaha have evolved and their product offerings have developed to meet the demands of the market. Drawing on cutting edge technology has been a priority for both companies.

The Yamaha range of four-stroke outboard engines are the number one choice for serious boaters everywhere. Yamaha offers an unmatched reputation for reliability. Yamaha’s class leading design and innovation delivers superior performance and fuel efficiency under all conditions, whether that’s heading offshore to chase some serious fishing action or just a relaxed weekend on smooth water with the family.

Cruise Craft and Yamaha work in close partnership during the testing and evaluation of new products. All new Cruise Craft and Yamaha combinations are tested at Yamaha’s facility in Brisbane to determine the optimum propeller, engine height and rigging set up for each boat in the Cruise Craft range. This “power matching” procedure means Cruise Craft customers can be confident that their Cruise Craft boat will be set up perfectly first time every time.

The Nichols Group has been at the forefront of the Australian boating industry since Roy Nichols established the boat building company in 1946.

Way back then, the name Nichols Bros. became something more than a business, it became a promise. A promise of unrelenting design excellence and uncompromising manufacturing quality.

That promise gave birth to the Cruise Craft brand in 1960, and by 1967 the first fibreglass model rolled out and changed everything. This year, as we proudly mark 80 years in business, that founding commitment feels as vital today as it ever did.

Each model a continuation of a legacy built on doing things properly.

Eight decades on, the name means exactly what it always has.

A label of quality. A label that defines excellence.

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