The Nichols Group has been at the forefront of the Australian boating industry since Roy Nichols established the boat building company in 1946.
Way back then, the name Nichols Bros. became something more than a business, it became a promise. A promise of unrelenting design excellence and uncompromising manufacturing quality.
That promise gave birth to the Cruise Craft brand in 1960, and by 1967 the first fibreglass model rolled out and changed everything. This year, as we proudly mark 80 years in business, that founding commitment feels as vital today as it ever did.
Each model a continuation of a legacy built on doing things properly.
Eight decades on, the name means exactly what it always has.
A label of quality. A label that defines excellence.




