Since 1946, The Nichols Group has led the Australian boating industry. Roy Nichols didn't just start a business — he made a promise. Unrelenting design. Uncompromising quality. That promise built Cruise Craft in 1960. By 1967, the first fibreglass model rolled out and changed everything. This year marks 80 years. The commitment hasn't moved an inch. Every model, a continuation. Eight decades on, the name still means exactly what it always has. A label of quality.